On the whole, I think it would be very difficult for the general public to tell the difference between real Berghaus jackets and a fake one on Ebay or other auction style websites.
There are many different styles and colours of these jackets available and the photos of the items for sale on Ebay, especially clothes are not usually very close up as the photos show the whole of the jacket, making it impossible to pick out small details that may expose it as being a fake. Many photos are taken in a professional manner, using a light box or product table to make them look like catalogue photos rather than a photo that was taken in someone’s living room, giving the impression of authenticity.
I have never owned a Berghaus jacket, and on first inspection of the couple of hundred that appear to be listed at present, it would be impossible for me to pick out a real one from a fake. If I was looking for a Berghaus Jacket in particular I would have to do some thorough research into the jackets from a reputable supplier before embarking on a possible Ebay purchase. Even then, I would make sure that the seller has a fantastic feedback rating and I would also read the comments which would indicate what other buyers think about the clothing offered for sale.


Photos can be very deceiving, and text can be glorified to make the buyer believe that they are buying a genuine article. Ebay themselves would not want to have fake items listed on their site, but we all know that the replicas do slip through the net as it is often impossible to spot them by looking at photos.
The question is, if Ebay cannot always spot the replica items, then surely it is an impossible task for members of the buying public to differentiate the fakes from the real articles?




